OFFSET & DIGITAL PRINTING


Offset Printing is a common printing technique where an image is transferred (offset) from a plate to a rubber blanket, then onto the printing surface. The development of the offset press came in two stages: first in 1875 Robert Barclay (UK) began printing on tin and then in 1904, Ira Washington Rubel (US) began printing on paper. Offset Printing gives a higher image quality with sharp, clean images because the rubber blanket fits the printing surface snuggly. Our commercial clients often find Offset Printing to be the most cost effective way to produce their high quality prints.

Digital Printing prints digital-based images directly onto a printing surface. We choose to use this method for our clients who have small-run desktop publishing projects. Digital Printing also allows for on-demand printing, short turnaround time, and we can even modify the image (variable data) used for each impression.

At Walker Printing we use both offset and digital printing to produce a variety of printed materials for our clients. Walker Printing also offer inkjet and large format printing which enables our clients to find everything they need right here in our one stop print shop.

Not sure what the best method is for your print job? Don’t worry, we take the stress out of your printing project. Call us or stop by our Red Bluff printing store for a free consultation. We’ll talk you through our different processes and help you choose the best one for your project and budget.

Project Ideas:

  • Booklets

  • Posters

  • Tickets

  • Event Programs

  • Flyers

  • Envelopes

  • Letterhead

  • Brochures

DIRECT MAIL MARKETING


Direct Mail Marketing uses the mail to deliver your printed business materials right into the hands of your ideal customers and clients. Despite the age of social media ads and email marketing, Direct Mail Marketing is still popular, and widely used by smart marketers, for several reasons. While email and social media is most often used to communicate with friends and family, it doesn’t have the personal touch that we all crave. People still love opening their mailbox and finding something they can hold. And if your marketing messages are tailored to your specific audience, your potential customers will respond.

Direct mail campaigns are proven to be more effective than digital marketing. Studies show that people who see direct mail are able to recall the brand 75% of the time while only 44% of people reached through a digital campaign will actually remember the brand. The appeal of holding something tangible is still very real. It’s how we’re wired and the reason why magazines and newspapers are still around! This is the very same reason that direct mail is still a highly successful way of reaching customers and clients.

Direct Mail Marketing is another way we’ve turned Walker Printing into a one stop print shop for our valued clients! Print your marketing materials (including letter mailers, discounts and coupons) with us and we’ll deliver right them into the hands of your customers. Just another reason why Waker Printing is known as one of the biggest and most diverse print shops north of Sacramento.

Project Ideas:

  • Postcards

  • Letter Mailers

  • Appeals

  • Collection Notices

  • Personalization (Variable Data Matching)

  • Discounts or coupons

  • Mailing Lists

  • Every Door Direct Mail

GRAPHIC DESIGN


Graphic design is the creation of your business’ visual materials (fonts, logos, layout) that share your vision with your customers. Graphic design helps you to convey your ideas in a way that is not only effective, but also looks beautiful. Without even saying a word. This includes the layout and design for your flyers, brochures, posters, booklets, magazines and eye-catching banners and signs.

Great design will set your business apart from your competition and sends a message of credibility and professionalism. But great graphic design is more than just alluring colors, fonts, and logo and badly designed graphics can affect your ideal customer’s perception of your company. In other words, it could cost you business!

Have an idea for a company or personal project but you can’t seem to make it look right? Or can’t quite your ideas down on paper? Walker Printing is your key to visual success! We know that designing a print project can be overwhelming, so we’re here for all your Graphic Design needs. Connect with our designer, tell us your vision, and we'll make it happen for you. Beautifully.

Our Graphic Design team can take your ideas and make them come to life. Let us design your printed materials for you and stop wasting your valuable time so you can focus on the things you do best. Take a look at our work to see our design skills in action. Walker Printing will make your business look great.

Project Ideas:

  • Logos

  • Flyers

  • Brochures

  • Posters

  • Booklets

  • Magazines

  • Banners

  • Signs

SPECIALTY ITEMS


We offer Specialty Items that include custom foiling, embossing, debossing, die cutting, lamination, gloss or matte varnishes, and more to beautify your business and personal projects.

Foiling creates a decorative finish by adding a metallic or pigmented foil to a surface. Embossing and Debossing leaves raised and recessed images on your paper. Blind embossing adds a three dimensional design (without ink or foil) by pressing a shape into paper or cardstock. With die-cutting we use a thin, razor-sharp steel blade that has been formed into a specific shape or pattern to cut paper or cardstock into a variety of shapes. This is perfect for cards, invitations, place settings, and table decor for parties.

Looking to WOW your clients or guests? Let us show you how a little creativity and imagination can transform an ordinary idea into something extraordinary. We’ll help you find the perfect solution for your upcoming print project.

Our Specialty services can even create eye-catching presentation folders and perfect binding or foiled booklet covers for your important meeting. Big day coming up? We can design unique invitations and custom shaped items. We also offer additional specialty services for your printed materials including lamination, perfect binding, wire-o binding, and specialty paper. Have an idea for a project we haven’t listed? Let us know and we’ll work hard to make it happen.

Project Ideas:

  • Presentation Folders

  • Foiled Booklet Covers

  • Door Hangers

  • Custom Shaped Items

  • Perfect Binding

  • Unique Invitations

  • Die Cut Brochures

  • White Ink Printing